Mohammed Jawaad Ansari
Krept and Konans fan base and their targeted audiences are teen - early adult, the majority of which are male, however female are apparent in discussions in their comment sections
Krept and Konan success is vastly due as a result of the strong connection they have with their fans; it is seen that the duo took time out and chatted / took pictures with their fans at the official after party for their concert in December. There level of interaction with their fans are what some A-list stars lack, after fans posting their pictures on ‘Instagram’ the pair both took the time to ‘like’ it. Although this seems to be minor interaction, it’s this sort of interaction like this that creates firm and strong bond and a mutual relationship between ‘Krept and Konan’ and their fans.
It is apparent that according to their social media accounts, they are flodded with support from their fan / audience, most of which find their products insoiring from their journey to getting a deal and producing / releasing 'their work'
Target Audience Study
‘Skepta and Devlin’ are English based grime and hip-hop artists. They mainly target a specific audience, which are teens and early adults (15-25). Their audience are mainly male, however female fans are apparent in their discussions in and on their social media networking accounts, which they get ‘involved’ in their discussions and convocations.
Skepta and Devlin are vastly successful across the UK due to a demand in ‘grime’ music that many other parts of the world don’t hear or understand the meaning of. Like a few of the popular grime artists they take time to interact and make conversation with their audience; although as we know this creates a strong bond with their fan base making them feel closer and more engaged with their lives by creating a mutual bond between the two – artists and audience.
On social media, for example Instagram, Twitter and YouTube, their fans seem to be truly engaged, connected and supportive…
It is apparent that according to their social media accounts, they are flooded with support from their fan / audience. From studying their audience and their behavior they are almost obsessed with the artists, ‘wishing they would go with them’ and also eager to hear the latest products.
